After a steep decline in 2020 due to the global pandemic, 2022 is showing signs of recovery for the eyewear market. In the post Covid-era, digitalisation has been crucial for all eyewear companies. With eyewear still reliant on store-based channels for their in-store expert service, industry players will increasingly invest in omni-channel strategies to future proof revenue streams. Digital eye players also recognise the benefits of opening a physical space and are crossing over into physical stores.