Customer service is still King. With 80% of customers stating that the experience a company provides is as important as it’s products or services, this session examines how and why this can be applied to modern day optical practices. You will form part of a fellowship to solve practice problems using the combination of peer and evidence-based information in this highly interactive session.

Learning outcomes:

The ability to explore ways to keep patients at the heart of processes enabling appropriate care and understanding

The ability to work as a team to provide the best care for patients by developing a teamwork structure

An understanding of how patient journeys can be developed to both fulfil patient expectations and enable accurate record keeping with compliance

The ability to discuss staff training resources along with supervision needs to support application and removal along with contact lens support