100% Optical 2019 CET seminar programme is now live!

Offering an array of top optical speakers and a "world class education for all" you can book your seminars from here ---> SEMINARS

Get your free ticket for the show here ---> REGISTER

100% Optical is the largest optical event in the UK, bringing together 8,936 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. 

The sixth edition of the show will deliver even more international brands across Eyewear, Equipment, Lenses, Business Services and Audiology. 

100% Optical is the must-attend event for all businesses and professionals working in the Optical Industry.

Eyewear Week

100% Optical is launching a brand new Eyewear Week running from 7 – 13 January to help save the high street and raise the profile of the most important fashion accessory there is.

Watch 100% Optical Highlights video


December 11, 2018

International eyewear present Lulu Guinness L914 and L915

  From the designer handbag and accessories fashion brand Lulu…
December 11, 2018

Dunelm Optical profile range of lenses at 100%

  For the first time at an optical trade show,…
December 07, 2018

Silhoutte showcases it's all new Momentum collection

Silhouette, the world leader in rimless eyewear, is excited to…
December 07, 2018

Clean your glasses and sports eyewear easily

  Clean your glasses and sports eyewear easily with the…
December 06, 2018

NovaSight brings pediatric eye care into the digital age.

    Current pediatric vision assessment and treatment methods fall…
December 05, 2018

De Rigo UK launches new license brand Mulberry at 100%

De Rigo UK is delighted to have acquired its new…
December 05, 2018

Silhouette adds new feminine lines to its Elegance collection

Silhouette, the world leader in rimless eyewear, has added further…
December 05, 2018

PALA Eyewear to launch inaugural capsule optical Collection

  Sustainable British eyewear brand PALA are thrilled to announce…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


Medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.