100% Optical's 5th anniversary was a huge success!

100% Optical is the largest optical event in the UK, bringing together 8,936 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. 

The fifth anniversary show delivered even more international brands across Eyewear, Equipment, Lenses, Business Services and Audiology. The scope and quality of brands and buyers is only expected to grow for the 2019 show.

100% Optical is the must-attend event for all businesses and professionals working in the Optical Industry.

Remember to put next years dates in your diary

12th - 14th January 2019


May 23, 2018

Dunelm Optical launch eagerly awaited 2018/19 eyewear collection

Dunelm Optical are delighted to announce the launch of their…
May 18, 2018

Why Are Independent Eyewear Designers Different?

Lost in the noise of the huge marketing spend of…
May 17, 2018


Paris, France – May 2018 – The relationship between Bollé…
May 15, 2018

Award goes to NIDEK

We are proud to announce that two new NIDEK products…
May 15, 2018

Diopsys first appearance at 100% Optical 2019

As a world leader in modern visual electrophysiology, Diopsys, Inc.…
May 11, 2018

adidas eyewear introduce high-tech, fashionable sports frames

We are delighted to announce that Little Red Rooster is…
May 08, 2018

Serengeti's new 'IT' Model- Livio

Paris (FRA), May 2018 - Serengeti’s dedication to create sunglasses…
May 08, 2018

Structure of Shades

  Geometric and topographical structures create a unique interplay between…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


Medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.