100% Optical's 5th anniversary was a huge success!

100% Optical is the largest optical event in the UK, bringing together 8,936 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. 

The fifth anniversary show delivered even more international brands across Eyewear, Equipment, Lenses, Business Services and Audiology. The scope and quality of brands and buyers is only expected to grow for the 2019 show.

100% Optical is the must-attend event for all businesses and professionals working in the Optical Industry.

Remember to put next years dates in your diary

12th - 14th January 2019


April 13, 2018

Unmistakeably Italian SS18 Campaign by Saffarro

Canottieri Sile is the location for our “Unmistakably Italian” 2018…
April 12, 2018

Collection Dutz Eyewear spring-summer 2018

  If there’s one takeaway from the Spring 2018 runways…
April 04, 2018

Futuristic Design by Gotti

  Fine-rimmed glasses demand bold shapes. The new DEXON sunglasses…
April 04, 2018

2018 Overall Snowboard Cross World Cup Winner Pierre Vaultier Becomes…

Paris, France – April 2018 – What greater reward for…
March 29, 2018

Tokai Night Drive

Tokai Night Drive lenses help to filter glare from light…
March 29, 2018

Serengeti's Feminine Models Invite you on an adventurous Journey

  Life is an untraveled road, full of promises, potential…
March 28, 2018

OWP Ladies: Timeless elegance in titanium

  Both of the OWP Ladies styles, 1759 and 1760,…
March 28, 2018

A milling technology available to small labs and retail optical…

Ez-Fit: The Milling Revolution Discover the new optical lens edger…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


Medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.