Welcome to 100% Optical, the UK’s largest optical event, bringing together 9,115 professionals to learn, network and discover the latest products, technologies and solutions on an international stage.

The seventh edition of the show will deliver even more international brands across Eyewear, Equipment, Lenses, Business Services and Audiology.

100% Optical is the must-attend event for all businesses and professionals working in the Optical Industry.


February 12, 2019

Optisoft celebrate launch of their latest software & website.

  Optisoft celebrate 30 years with launch of latest software…
February 12, 2019


Mondottica International and Scotch & Soda announce new eyewear licence…
February 11, 2019

The De Rigo Carolina Herrera PETITE Collection 2019

The De Rigo Carolina Herrera PETITE Collection 2019 - Answering…
February 06, 2019

SPECTRALIS high magnification module receives CE marking

  Heidelberg Engineering announces the CE marking of the SPECTRALIS®…
February 06, 2019

What’s hot in prescription spectacles?

  What can we expect for specs this year? In…
February 06, 2019

Dazzling eye fashion from 2,000 years ago

    Siberian goggles among the world’s earliest eyewear to…
February 06, 2019

Instafamous eyewear influencers to follow

  Who’s hot on Insta this year? We’re all about…
January 30, 2019

Smartphone powered eyeglasses use augmented reality

  " Waveguide-based glasses are smartphone powered, outdoor bright and…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


Medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.