Reasons to be cheerful in 2018

100% Optical is the largest optical event in the UK, bringing together over 8,000 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. 

The show returns for a special year in 2018, its fifth anniversary! Make a date for this exciting opportunity to see thousands of new products from over 200 global eyewear, equipment and contact lens brands. 




Tom Davies new London factory & launch party

Bespoke spectacle designer, Tom Davies, is celebrating the opening of…

De Rigo redesign their house brand 'Police'

De Rigo UK is delighted to announce the complete redesign…

William Morris announces new gold collection

William Morris are proud to launch their latest new eyewear…

Shamir's summer selfie competition!

Enjoy Summer with our Selfie Competition, show your Attitude! ®…

Eyespace launches new basebox capsule collection

A new basebox capsule collection from multi-award winning eyewear manufacturer,…

Shamir Scratch Card Campaign

Win BIG with our new Scratch Card Campaign! Chances to…

ZEISS Academy announces education events for 2017

ZEISS Academy are pleased to announce their educational programme for…

The new launch of Eyespace's Jordan range for children

Fresh from their 'Junior design awards' shortlisting, Eyespace have introduced…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


New in 2018, from medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.