100% Optical's 5th anniversary was a huge success!

100% Optical is the largest optical event in the UK, bringing together 8,936 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. 

The fifth anniversary show delivered even more international brands across Eyewear, Equipment, Lenses, Business Services and Audiology. The scope and quality of brands and buyers is only expected to grow for the 2019 show.

100% Optical is the must-attend event for all businesses and professionals working in the Optical Industry.

Remember to put next years dates in your diary

12th - 14th January 2019


March 21, 2018

Silhouette reveals new additions to its urban fusion collection

Silhouette UK, the market leader in rimless eyewear, has unveiled…
March 15, 2018

Delicate, Refined and Luxurious. Black Label by William Morris

Striking the perfect balance between fashion experimentation and wearable eyewear,…
March 15, 2018

Shamir UK raises an incredible total of £4,619.13 for Breast…

Shamir UK has exceeded their target and raised thousands of…
March 13, 2018

Motorcycle racer Johann Zarco is the new Bollé ambassador

As a key benchmark in the eyewear industry for the…
March 08, 2018

Vario: one day – one lens

Mother Nature is an unpredictable beast, throwing ever-changing light and…
March 07, 2018

Q&A with Julian Jackson

Can you give us a short introduction into the Big…
March 05, 2018

Shamir UK’s Driving solution

Our Vision: To ReCreate Perfect Vision for all eye correction…
February 23, 2018

Einar UK introduces Barberini's new eyewear collection

Barberini is an Italian company, A world leader in the…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


Medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.