100% Optical's 5th anniversary was a huge success!

100% Optical is the largest optical event in the UK, bringing together 8,936 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. 

The fifth anniversary show delivered even more international brands across Eyewear, Equipment, Lenses, Business Services and Audiology. The scope and quality of brands and buyers is only expected to grow for the 2019 show.

100% Optical is the must-attend event for all businesses and professionals working in the Optical Industry.

Remember to put next years dates in your diary

12th - 14th January 2019


June 19, 2018

William Morris Spring and Summer collection

June 19, 2018

The importance of protecting your eyes when playing outdoor sport

‘Naked Runner’ are passionate about sport and product performance. They…
June 12, 2018

Serengeti ltd edition 24H Le Mans sunglasses collection

Paris (FRA), May 2018: For the past 3 years, Serengeti®…
June 12, 2018

SPECTRALIS MultiColor shines at ARVO

A number of international studies evaluating the sensitivity of SPECTRALIS…
June 08, 2018

International Eyewear new brochure now available

Collection 2018 Brochure launch. It’s our birthday! Established in 1988,…
June 07, 2018

Exceed PBC now available in two progressive design options

Lenstec Optical Group Exceed PBC now available in two progressive…
June 07, 2018

Silhouette injects colour and design to best seller

Silhouette, luxury Austrian eyewear brand, is excited to announce the…
June 07, 2018

BREVNO eyewear is a way of sharing harsh Siberian beauty

Siberia has mighty rivers and thick taiga, hot summers and…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


Medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.