Reasons to be cheerful in 2018

100% Optical is the largest optical event in the UK, bringing together over 8,000 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. 

The show returns for a special year in 2018, its fifth anniversary! Make a date for this exciting opportunity to see thousands of new products from over 200 global eyewear, equipment and contact lens brands. 




November 08, 2017

Tom Davies Brentford UK Factory

British entrepreneur Tom Davies celebrates 15 years at the vanguard…
November 08, 2017

100% Optical Eyewear Competition 2017/18 - A Celebration of Vision

This year marks the 5th anniversary of the 100% Optical…
November 07, 2017

Eyespace announce new land rover partnership

Leading British eyewear company, Eyespace, have announced a licensing partnership…
November 07, 2017

Alyson Magee's Foundations Range

Introducing ‘Foundations’, the launch campaign and look book from eyewear…
November 07, 2017

Louis Marcel Couture Collection

A luxurious addition to the Louis Marcel couture collection from…
November 07, 2017

Lenstec awarded certificate for the EN ISO

Lenstec Optical Group are proud to announce that they have…
November 07, 2017

I-Focus digital freeform

I-FOCUS digital freeform single vision with blending to high RX.…
November 06, 2017

Grafton Optical's Reichert Ocular Response Analyzer® G3 (ORA)

Ocular Response Analyzer® G3 (ORA) is the only device that…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


New in 2018, from medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.