Welcome to 100% Optical, the UK’s largest optical event, bringing together 9,115 professionals to learn, network and discover the latest products, technologies and solutions on an international stage.

The seventh edition of the show will deliver even more international brands across Eyewear, Equipment, Lenses, Business Services and Audiology.

100% Optical is the must-attend event for all businesses and professionals working in the Optical Industry.

Watch 100% Optical Highlights video


January 11, 2019

Prescription Sunglasses: the quest for the perfect tint

  I recently decided to escape the British winter –…
January 10, 2019

Peter Allen Announce NEW Bamboo Read Readers.

Peter Allen Eyewear is delighted to announce there brand NEW…
January 10, 2019

Peter Allen celebrate launch of Jacob Stone Designs at 100%

  Peter Allen Eyewear is delighted to announce Jacob Stone,…
January 10, 2019

AOP and Media 10 renew partnership

  We are delighted to announce that our successful partnership…
January 09, 2019

Duignan Phelps Optometrists talks colorimetry

  Please introduce yourself, the name of your practice and…
January 04, 2019

Looking to start or upgrade your lab?

  Looking to start or upgrade your lab? Visit Mainline…
January 03, 2019

100% Optical – 100% Customer Voucher

  Lenstec Optical Group L210 & Pennine Optical E330Visit both…
January 02, 2019

Bird - Share Your Sun

  Award-winning sustainable eyewear company Bird will be showcasing their…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


Medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.