Get ready for the best 100% Optical to date

100% Optical is the largest optical event in the UK, bringing together over 8,000 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. 

Celebrating its fifth anniversary the event promises to deliver even more international brands across Eyewear, Equipment, Lenses, Business Services and Audiology – new for 2018.

100% Optical is the must-attend event for all businesses and professionals working in the Optical Industry.



Countdown to 100% Optical


January 19, 2018

Now Retail returns for the fourth consecutive year

Now Retail return for the 4th consecutive year to 100%…
January 18, 2018

New Collection (Launch at 100% Optical)

We’re extremely excited about the new Optical and Sunglasses collections…
January 18, 2018

Doug Perkins in call for profession to work together

Specsavers co-founder Doug Perkins will kick off the main stage…
January 18, 2018

JULBO Explorer 2.0 | Protection at its highest

How high will you go? A firm favourite with JULBO Adventurers…
January 18, 2018

Skydive for Sight

Fight for Sight takes over Northamptonshire’s Hinton Airfield on 5…
January 17, 2018

Silhouette unveils it's new alpha collection

Silhouette, the world leader in rimless eyewear, has added a…
January 17, 2018

Trending this month | Vintage Expression

Retro features are always evident in eyewear. This season we’re…
January 16, 2018

Xavier Garcia and Collage

The art of collage conveys the character of Barcelona, which…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


New in 2018, from medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.