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About 100% Optical


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Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 9,115 international visitors and more than 200 exhibitors at our 2019 edition of the show.

Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:

  • Source the latest eyewear, technology and solutions for their businesses
  • Gain invaluable CET points as part of our world-leading education programme
  • Network with fellow industry peers through one-to-one meetings and parties.

The next 100% Optical will take place on 25-27 January 2020 at London’s ExCel.