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Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 9,570 UK and international visitors and more than 200 exhibitors at the 2020 edition of the show.

Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:

  • Source the latest eyewear, technology and solutions for their businesses
  • Gain invaluable CET points as part of our world-leading education programme
  • Network with fellow industry peers through one-to-one meetings and parties.

The 8th edition of 100% Optical will take place on 23-25 January 2021 at London’s ExCeL.