Since launching in 2014 100% Optical has quickly established itself as the largest optical event in the UK, attracting over 8,000 international visitors and more than 200 exhibitors at this year's edition in February. 

Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:

  • Source the latest eyewear, technology and solutions for their business
  • Gain invaluable CET points as part of the world leading education programme
  • Network with fellow industry peers through one to one meetings or parties

This year's event took place between 4-6 February at ExCeL London and we will be back next year from 27-29th January, confirming why 100% Optical is the must attend event for the optical industry.


100% Optical offers something for everyone within the optical industry. Whether you're a luxury eyewear buyer from Europe or a pre registered trainee from within the UK, we can guarantee that your visit will be rewarding, with our variety of exhibitors, unlimited networking opportunities and comprehensive CET education programme.

Find out more about visiting 100% Optical

What's on

One of the key reasons why 100% Optical has become the optical industries favourite UK event is because of the buzzing atmosphere created from the various features on the exhibition floor. Live fashion shows, interactive workshops, learning hubs, design competitions and the central bar are just some of the features that contribute to the visitor experience.

Find out more about what's on at 100% Optical


Located in the business hub of London, 100% Optical presents manufacturers, distributors and suppliers with the perfect stage to meet new customers, launch new products and increase brand awareness within the optical market. Our dedicated team will be able to tailor the various opportunities, in order to help you meet your objectives.

Find out more about exhibiting at 100% Optical