Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 9,115 UK and international visitors and more than 200 exhibitors at our 2019 edition of the show.
Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:
- Source the latest eyewear, technology and solutions for their businesses
- Gain invaluable CET points as part of our world-leading education programme
- Network with fellow industry peers through one-to-one meetings and parties.
100% Optical will take place on 23-27 January 2021 at London’s ExCeL.
100% Optical offers something for everyone, whatever part of the optical industry you’re in. Whether you’re a luxury eyewear buyer from Europe or a pre-registered trainee from within the UK. We can guarantee that your visit will be rewarding, with our variety of exhibitors, unlimited networking opportunities and comprehensive CET education programme designed with the Association of Optometrists.
One of the key reasons why 100% Optical has become the optical industries favourite UK event is because of the buzzing atmosphere created from the various features on the exhibition floor. Live fashion shows, interactive workshops, learning hubs, design competitions and a fun Saturday night show party at the central bar from 6pm are just some of the features that contribute to the visitor experience. Be sure to check out the seminars and workshops in the new Future Practice Hub where participants will discover a 'Vision for the future'.
Located in the business hub of London, 100% Optical presents manufacturers, distributors and suppliers with the perfect stage to meet new customers, launch new products and increase brand awareness. Our dedicated team will be able to tailor various marketing and advertising opportunities to help you meet your objectives. With 6 shows of continuous growth in visitor numbers 100% Optical has firmly established itself as a must attend event for optical suppliers in Eyewear, Lenses, Equipment, Services, New Technology and Accessories.