100% Optical has partnered with the world renowned Royal College of Art to launch The 100% Eyewear Design Competition. The competition will showcase young british talent to an international audience at 100% Optical 2017.

This latest addition to 100% Optical will see the shortlisted prototypes manufactured in the UK by algha, and displayed in the New Designers gallery at the exhibition. The winning designs will be announced on the main stage during the event.

The 100% Eyewear Design competition will have a hugely influential panel of judges, including Marie Wilkinson, Cutler & Gross; Jason Kirk, Kirk & Kirk; Robert Morris, William Morris Eyewear; Roger Pope, Optician & Royal Warrant Holder; and Flora McLean and Heather Holford, tutors at The Royal College of Art.