Who is OPTIC+VISION written for?
For a self-confident, value- and future-oriented optometry. For owners and managers as well as for enthusiastic employees, students looking to maximize their chances and junior staff learning a skilled trade. OPTIC+VISION stands for excellent reporting, exceptional handling of subject matter and congenial journalism.

What is meant by “value-oriented optometry?”
Commitment and the willingness to succeed are the cornerstone of modern optometry. Yet only the appreciation of the value of every link in the value chain leads to success. This includes the end user. That is why the perspective of the end user is intensively integrated into our journalistic concept. Value-oriented optometry is brand building at the highest level. We uphold this standard with our commitment to the quality of our editorial work, visual concepts and realization and exceptional personal commitment.


Why do we use annual themes?
Every year, OPTIC + VISION has a guiding theme. The theme for 2019 is "Basic Trust". This theme brings together multidimensional perspectives through 7 issues. This is unique among the magazines in this sector.

High overall distribution: 12.990
(Institute of the World Economy, 2nd quarter of 2018)
We concentrate on the German market because we have market and cultural expertise here that best serve our readers and customers. We offer our customers ideal starting conditions for their success in Germany. Not only quantitative, but qualitative success as well!