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www.mylocaloptician.co.uk is an educational and promotional website managed by primaryhealthnet (PHN) and run as a social business enterprise for the benefit of better eyecare and eyewear for the public and improved take up of service of the optical professions and industry. Mylocaloptician.co.uk relies on the advertising proceeds from industry and the professions in order to refresh interesting and educational content and to raise the optical profile by way of PR and media involvement. It is run by Charles Greenwood and Bob Hutchinson both well-known within Optics UK.

Mylocaloptician’s “Find My Opticians” directory of practices for the UK has now opened up its speciality and product listing for all practices to apply free online to self-amend and publish the products and services they offer the community. All individual practices can now highlight products and services for free to the public. If they are registered enhanced service contractors they can also select the pathway as a service speciality. Over a thousand members of the public use the search app each day to look for optical practices in their area and can search for the specialties and products they provide. PHN staff will be on hand at 100% Optical to help them register and amend their listing as well as offering advice on how best to market their practice on the site.

Come see in the Media Centre near the central stage to register your practice.