1. 100% Optical
  2. 25-27th January 2020
  3. ExCeL London

100% Optical has quickly established itself as the largest optical event in the UK. Now in its 7th year it attracts 9,115 international buyers and more than 200 exhibitors, taking place across 3 days at the ExCeL London each January.

With 100% Optical being organised in partnership with the Association of Optometrists (AOP), the annual show provides the perfect opportunity for optical professionals to:

  • Source the latest eyewear, technology and solutions for their business
  • Gain invaluable CET points as part of the world leading education programme
  • Network with fellow industry peers through one to one meetings or parties
  • 100% Optical is the must attend event for the optical industry.
  1. Show Times
  2. Saturday 25 Jan: 10:00 to 20:00
  3. Sunday 26 Jan: 10:00 to 18:00
  4. Monday 27 Jan: 10:00 to 17:00
  1. Address
  2. ExCeL
  3. 1 Western Gateway
  4. Royal Victoria Dock
  5. London, E16 1XL

View a map >

General Questions

  • How much does it cost to attend?

    100% Optical entry is FREE, when you register online through the website

  • Who should visit the show?

    Everyone who is involved with the optical industry or is related to it in anyway, will benefit from attending 100% Optical. It is a must attend event for any optical professional.

  • Who can attend 100% Optical?

    Anyone who is a trade or business professional in the optical industry.

  • Who is exhibiting at 100% Optical?

    The full exhibitor list can be found here

Venue Access and Facilities

  • Disabled Access

    All public entrances allow for access by wheel chair via low gradient ramps and an automatic opening door. Once inside the venue, all floors are level, offering unobstructed access for the disabled.

    ExCeL London retains a small number of wheelchairs available for daily hire from the west information desk. Wheelchairs are loaned on a first come first served basis and cannot be reserved. Wheelchairs are hired free of charge but visitors must leave credit card details to cover a £300.00 security deposit which will be charged if the wheelchair is not returned.

    ExCeL London welcomes assistance dogs with visually and/or hearing-impaired visitors.

  • Parking Information

    ExCeL London offers on-site car parking for 3,700 cars. All onsite parking is pay and display, with the exception of the Royal Victoria multi-storey car park, which is located at the west end of the site. Parking in the Royal Victoria multi-storey car park can be paid for at one of the three pay points located within the car park at the end of your visit (the machines are located on level two and level zero and all machines accept both cash and credit card).

    Click here for more information on parking.

  • Disabled Parking

    There are 158 bays suitable for disabled drivers on-site, in the eastern and western car-parks, with direct wheel-chair access into the building.