A key reason why 100% Optical is now the optical industry's favourite UK event is due to the buzzing atmosphere created from the various features on the exhibition floor. 

The show returns for a special year in 2018, its fifth anniversary.

To coincide with this exciting milestone 100% Optical will see the launch of 3 new exciting feature areas enhancing the visitor experience even more!






New for 2018 visitors will be able to attend the Optical Academy. Positioned at the heart of the Equipment Hall the Optical Academy will provide the opportunity for visitors to engage with education targeted for the wider practice. Whether you're an Optical Assistant or a Practice Manager there will be a number of seminars and workshops on offer specifically catered for your needs.  

The Future Practice Hub provides the opportunity to glance at how practice will evolve in the coming years from a clinical, regulatory and professional perspective. This educational area will offer seminars and workshops with a range of industry leading speakers on subjects from; artificial intelligence on clinical management, the future of imaging and lessons from overseas. 


The 100% Fashion Hub will be returning for 2018 but with a new and exciting look. Renamed the 20/20 Catwalk, visitors will be able to source the newest eye care technology, hottest frame fashion and latest product innovations. 

Finally, don’t miss out on our Fifth Anniversary Party taking place on the opening evening. Network with colleagues and meet some of the biggest names in the optical industry whilst enjoying a drink, food and live entertainment.