A key reason why 100% Optical is now the optical industry's favourite UK event is due to the buzzing atmosphere created from the various features on the exhibition floor. 

The show returns for a special year in 2018, its fifth anniversary. To coincide with this exciting milestone 100% Optical will see the launch of 4 new exciting feature areas enhancing the visitor experience even more!


Optical Academy

New for 2018, visitors will be able to attend the Optical Academy. Positioned at the heart of the Equipment Hall, the Optical Academy will provide the opportunity for visitors to engage with education targeted for the wider practice. Whether you're an Optical Assistant or a Practice Manager there will be a number of seminars and workshops on offer specifically catered for your needs.

20/20 Catwalk

The 100% Fashion Hub will be returning for 2018, but with a new, exciting and reinvented look. Renamed the 20/20 Catwalk, visitors will be able to source the latest eye care technology, hottest frames in fashion and latest product innovations. The in demand fashion shows will continue to showcase the latest frames with the help of Sally Bates and her choreographed models.

Future Practice Hub

The Future Practice Hub provides the opportunity to glance at how practices can evolve in the coming years from a clinical, regulatory and professional perspective. This educational area will offer seminars and workshops with a range of industry leading speakers on subjects from; artificial intelligence on clinical management, the future of imaging and lessons from overseas.


New in 2018, 100% Optical is ahead of the competition with our Audiology section sponsored by Amplify hearing. From medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space. The surge in optometrists offering hearing services at their practices has solidified why the Audiology section is a must see area.