"We had a very busy 2 days on the stand that has attracted much attention on the E-Eye clinical treatment instrument for Dry Eye (MGD) unique to Grafton. We are also very excited about the first ever AOP product award for which our Reichert G3/7CR Ocular Response Analyser has been nominated, and we are hopeful of a win tonight"

David Thickens

Grafton Optical

“Our stand has been busy since the doors opened this morning with a heavy stream of enquires. Dr Hilary has been offering medical support on the product range and we’re using the show as a platform to launch our new product Click & Go eye compress. The feedback we’ve had from visitors has been really positive and there’s a great vibe.”

Sue Grant

Managing Director, Body Doctor

“This is our first year exhibiting at the show and we’ve been busy signing people up to our Colorimeter training course. We’ve always been fond of the show and love the well thought out floor design which gives a sense of intimacy despite the show being so big. This year we’re honoured to be sponsoring the young practice of the year AOP award too.”

Christine Fitzmaurice

PR consultant, Cerium Visual Technologies

“100% Optical is the biggest show for us as we’re a British company and it’s all about London. It’s the first time people have seen our new Mido SS 2017 collection and it’s great to gauge reactions.”

Charlie Wright

Marketing Executive, William Morris 

"We had some great conversations with visitors. This was the first time we had exhibited at the show and it was vibrant, with visitors in working mode"

Adrian Huluben

Director of Deepcove, distributor of Optiswiss

“It’s been great. We’ve been really busy showing our lenses and one-stop-shop services. We’ve met new customers, had loads of new conversations and been really busy. It’s a great fun event and we really enjoy it.” 

Tanya Storey

Marketing Director, Shamir

“I like this show.  It’s vibrant and I like the location. Most opticians like to come here for a weekend break. We’ve had visitors from Ireland and Scotland and we’ve done good business even in the early hours of the show.  This is the show for lots of launches and we are very happy to support it.  We’ve had a lot of interest in our Karen Millen sunglasses, and in Marimekko, our exclusive niche product for independents.  Ted Baker consistently out-performs as does Hackett Bespoke, born in this fine city of London.”

Andy Patchett

UK Sales Manager, Mondottica  

“We feel that the guys at Media 10 are fast establishing 100% Optical as a vibrant and vital UK show in the mould of its larger continental cousins, Opti-Munich, Silmo and Mido. The variety and originality is great for independent practices whilst the layout affords easy navigation and promotes a continual buzz of activity. For a small specialist company like OPTIK MIZEN where building friendships is far more important than promoting a corporate ethos, there is no doubt that 100% Optical provides a fantastic environment to meet likeminded independent people.”

Jamie Holoran

CEO, Optik Mizen 

”We have had a lot of interest driven by successful sales at Heidelberg and Grafton and other suppliers at the show. We also work closely with suppliers providing their customers with the benefit of a lifetime’s experience in financing. Another popular request revolves around cash flow and outstanding tax payments that are now overdue for 2017. We can provide immediate help for businesses strapped for cash with impending tax penalties"

Simon Freeman

Managing Director, Snowbird Finance

“I love this show. We’ve supported it since its inception. The media office is fresh and different.  There’s a nice vibe.  It’s the obvious place to launch something this important into Europe, as all of the professionals are here"

Stuart Baldwin

Director, Associated Optical

“We’ve exhibited at Optrafair for the past 16 years and decided to try something new this year and exhibit at 100% Optical for the first time. We’re really pleased with our decision because the show is very cosmopolitan and has given us the opportunity to talk to more international buyers about our children’s sunwear range.”

Jouko Nykanen

Managing Director, Sunproof

"The Friendly approach and atmosphere of 100% allows Lenstec Optical Group to showcase its products and services. The show is growing fast and attracts quality visitors with fresh Ideas. The Catwalk area and launch of Julbo was well attended and created a lot of interest"

Nigel Castle

Managing Director, Lenstec Optical Group

"ZEISS had a really great show at 100% Optical this year, with more people than ever looking for equipment! Our on-stand educational sessions proved very popular once again with nearly 90 people registered for the sessions across the three days"

Emma Baynes

Senior Marketing Executive, Zeiss

“Omas S.R.L exhibited at 100% Optical for the first time in 2017. We had International visitors and gained new accounts for our high end luxury frames. The show has serious business potential for us so we have immediately booked again for 2018"

Liana Minute

Director, Omas S.R.L

"This is the first time of Mouet Eyewear at 100% Optical. It is a show we’ve been following for the last 3 years and we can confirm that the show it is the biggest in the UK and trying to be one of the extrongest in Europe"

Carlos Martin

Co-owner & Creative Director, Mouet

"Wolfeyewear would like to thank 100% for a successful show, introducing new suppliers with innovative frames and equipment.  It was the perfect platform to launch our new Wolf ranges for 2017.  We would like to thank our existing customers for stopping by the stand and are pleased to have created new relationships, both nationally and internationally. London is an exciting city, so it’s good to make a weekend of it. The Wolf pack look forward to seeing you in 2018."

Margaret Wolfenden

Owner, Wolfeyewear

"The professionalism of Media 10 coupled with the passion innovation and creativity of 100% Optical is what’s convinced us that we have to be a part of this event again next year – the Industry has needed a fresh approach for trade shows which is exactly what 100% Optical offers. The show was a complete success for Abatron Ltd and we are looking forward to working with our new customers."

Donna Worboys 

Sales Director, Abatron Ltd

"Established in 1936, Frame Holland are the sole manufacturers of eyewear in Holland and have in the past collaborated with iconic British eyewear companies such as Michael Birch and Raycroft. We were therefore excited to be back in the UK and to showcase our premier heritage brand - Preciosa. 100% Optical was a great opportunity to meet opticians from around the UK, looking for authenticity and quality. We were very pleased with positive feedback we received and are looking forward to returning in 2018."


"We had tremendous success with our Emmeline collection at 100% Optical.  So much so, that we booked the show again for 2018.  If was great to meet the buyers face-to-face and talk in depth with them about the UK market - it will help immensely in shaping the future of our collection."

Emmeline Eyewear

"100% optical 2017 saw an increase of 500% in "at show sales" with new accounts also up by 500% compared to 2016. Booth&Bruce firmly believe that this is the show to launch our new exciting collections. One of the sunglasses we launched at 100% "SUN by Booth&Bruce model BLOGGER" has been announced as a finalist in the optician awards 2017 frame of the year category. We will be back in 2018!"

Booth & Bruce

“This year’s show proved itself another very successful event for us – there was a great buzz and definitely no dip in momentum across the three days as we welcomed lots of new faces and had the chance to see existing customers. Our latest designs and new-season imagery were incredibly well received, as was our showcase in the Best of British feature.”

Julie Abel

Managing Director, Eyespace