“We’ve hit all our objectives, Sunday was manic and we were non-stop busy. It’s been very good for promoting brands at different stages of their life, from the well-established Silhouette where we launched new innovations, including our own glazing techniques for rimless eyewear. We also had our new brand neubau with its sustainable message, perfect for the younger audience. All in all, a great show!”

Andy Long

Head of Sales, Silhouette

“The quality of the people has been spot on and their intent has been good – they’re here to buy. That’s as much as you can hope for and that’s why we come to 100% Optical.”

Robert Wilson

Director, The Eyewear Company

“The energy has been very positive and the creativity of our product has been appreciated. There has been a willingness from opticians to try something different. We have had a lot of positive leads in areas we had not reached until now. Our brand is all about being creative, colourful and distinctive.”

Nancy Black

Director, Safarro Eyewear

“We’re very happy. It was the first time to have instruments here and we’ve taken orders and for BOLON. We’re happy with the dynamism of the show and the marketing communications before the event and during it. There is a good team dynamic. We are going home with good leads and discussions to follow up.”

Jonathan Cohen


“The show has been excellent, there’s a really good atmosphere and we’ve already signed up for next year. There is a very good footfall of people who are keen to look at what we have to offer.”

Nigel Castle

Managing Director, Lenstec Optical Group

“The show has been a great opportunity to get in front of new practitioners and help us expand the brand further in the UK and Europe. This is our first time at 100% Optical and it has been a flag flying exercise for us. We had a seminar at the show and the opportunity to speak and deliver education on a topic that is very close to our and the industry’s hearts was a privilege.”

John McManus


"We have had another successful year and our presence has increased. We have also hosted CET sessions for the first time which has boosted footfall and we’ve met hundreds of people and set up demos that would normally taken months. We also had 3 devices on our stand and they have been in continuous operation"

Gareth Steer

VP Sales Europe, Optos

“We’ve had good sales, made some good new contacts and new clients and the quality of the visitors has been excellent. We have even re-booked for next year”

Peter Sunderland

Director, Booth & Bruce

"It’s been the best show so far and we’ve done more business than last year. We’ve brought 2 new products including the Nexy Retinal Camera and there has been a real buzz in the equipment area this year"

Davis Thickens

Grafton Optical

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