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What was the show experience like for the exhibitors?

Nick Atkins
Positive Impact/Glasklar Optica

“We’ve been to 100% Optical since its inception, and this year we doubled the size of our stand – that already looks like it’s paid its way and we’re looking ahead to next year. The Saturday of the show was the busiest I can remember.”

Dominic Hurst
Instruments Sales Manager, Essilor

“This show is really fun, upbeat and has a real buzz – we also like how it’s clearly sectioned. It seems to be getting busier and busier each year – we come every year and are already looking forward to the next one.”

Olivia Young
Marketing Manager, International Eyewear

“100% Optical is a great place for us to showcase our British brands Lulu Guinness, Roald Dahl and Mini Eyewear; London is the perfect city to exhibit, and 100% is a one-stop shop for our customers to see all their suppliers in one place.”

Lila Hammel
Area Sales Manager, Izipizi

“We first exhibited at 100% Optical last year, and we moved to a much bigger stand for 2020; our aim is to extend our reach in the UK market, and what we like about 100% Optical is it attracts people from all over the UK, not just the south of England, but Ireland, Scotland and the north of England.”

Lee Mesham
Sales Manager, Birmingham Optical

“This year has been great so far, it has been the busiest Saturday we’ve experienced in a few years. Every year is great - we’ll definitely be back again!”

Lucy Hunt
Product & Marketing Director, Millmead Optical Group

“We’ve found that most of our customers have come to 100% this year so it’s very important to be here and have a presence. It’s been fantastic, especially the fashion show – it’s great and adds so much energy to the exhibition. Being here is also a great chance to speak to industry professionals in the market and catch up.”

Owen-Tabley-Barke
Sales Manager, JS Optical & Johann von Goisern

“This year the show has been fantastic and busier than last. We’ve had a load of extra unexpected sales and positive interest from new accounts from all over the UK – we’ll be back again!”

Carly
Category Manager, Transitions

“We’ve had a really prime position being so close to the catwalk – it’s added a buzz and a lot of excitement to our show this year. The show compere has been great too as she’s been plugging our stand during the catwalks all weekend. If we come back next year, we’d like to have a stand that’s central so we can be right in the thick of it.”

Damien Klevge
Head of Independents, UK & IE, Luxottica

“This was our second year at 100% Optical; it’s good timing for us being at the start of the year, and the location is good. It’s the only trade show we exhibit at in the UK– it’s a great opportunity for us to showcase our full collection to our accounts.”

Arnaud Dupont
Managing Director, Nikon Optical UK

“For us, one of the draws of 100% Optical is timing; we do a lot of our launches in January, but you still have time after Christmas to prepare. I think the other draw is our booth is very much a networking space - we probably have one of the closest relationships with our customers in the industry - and we find 100% Optical is very conducive to this. It has a relaxed yet professional atmosphere. It also has a certain edge, in terms of bringing something fresh and new to the industry. It attracts the right crowd, and the location makes it more attractive when it comes to organising side events.”

Sam Wymer
Sales and Marketing Director, The Eye Doctor

“This is the show to be at – we’ve been coming from day one and each year we’ve opted for a bigger stand. There’s been an increase year on year in visitors, and this year’s been the best yet.”

Claire Martin
Business Development Manager, Zeiss

“We love coming to 100% Optical; we’ve been here since the very first one. It’s very vibrant and we love to catch up with customers old and new. Visitors to the stand have genuine sales conversations. It’s easy to get to, and the team really enjoy being here too.”

Ian Wolfendon
Director of Wolf Eyewear

“We’ve been at 100% Optical since the start – it always has a great buzz and feel, constantly growing and changing. The (Media 10) team are always positive – they are supportive, open, communicative and innovative – they do listen. They bring life back into optics.”

Robert Morris
Founder & Creator, William Morris London

“Media 10 have put this show together and embraced what people are looking for; they do a fantastic job in making our little industry more exciting and interesting. We’ve exhibited at 100% Optical from the very start, and every year see more and more visitors and interest.”

Tim Paterson
JCB Eyewear / White Optics

“A big appeal of 100% Optical is they make the whole process very easy – nothing is too much trouble, from delivery to the stand to the set-up itself.”

David Strang Founder, Suneez

“We attend 3 shows a year and exhibited for the first time at 100% in 2019. It’s the only UK show we would consider. We have been pleasantly surprised and estimate a 90% footfall to order conversion rate. We will definitely return in 2020.”

Poonham Patel
Amplifon

“It’s Amplifon’s second year at the show and last year we converted 50% of interested visitor enquiries to our Day Centre concept within Optician Practices. This year we have been busy throughout with a good influx of interested people and our presence here is definitely beneficial to our business.”

Hannah Alley
Trade Marketing Manager, De Rigo

"Another fantastic show. Thank you for your marketing communication support and amazing PR coverage throughout. We have had our best year ever at 100% Optical by far in terms of orders and our stand was continually buzzing. Great to see Mulberry and Furla on the catwalk too!"

Nathan Omodei
CEO, Otiswear

“The show was an amazing success and the perfect platform to launch into the UK after trading in Australia for 18 years and in the USA for 8 years. The timing is great to reach UK buyers and we used the catwalk to launch our environmentally friendly eyewear.”

Charles Edouard Delelis-Fanien
UK Sales Director, Safilo

 “We have waited for our first appearance at the show to make sure we participate properly and this year we had a significant presence to showcase our extensive brand range. This is the most significant UK show as many more Independent Opticians attend here.”

Ian Wolfendon
Director of Wolf Eyewear

“We have exhibited for the last 5 years. The show has delivered exactly what Media 10 said it would. We appreciate the way our account manager helps us pre and during the show. 100% suits our market, is a buzzy show and more together than others. Visitors have been upbeat including some from Preston who travelled effortlessly in to London, which with all its attractions remains a pull. We enjoy the optical village atmosphere round Excel over the 3 days and we are committed to doing the show in the future. Our newly launched Alpha collection has done really well.”

Tanya Storey
Commercial Manager, Dunelm Optical

“It’s been great this year. We launched Freya and promoted our lens lab as the independent lab to independent opticians to offer everything under one roof. It was great to relaunch in such a positive and vibrant environment."

Sam Wymer
Sales & Marketing Director, The Body Doctor

“It was a record breaking show! Most orders ever in our history of exhibitions!”

Graham Trevor
UK Sales Director, Topcon

“We took lots of orders for high order items like OCTs and practice refits, beating our sales targets. The launch of new software for image management and a new tele-Optometry portal was also a success. It is our first time at 100% Optical and it’s been brilliant.”

Jonathan Cohen
Head Of Marketing, Essilor

“We’re very happy. It was the first time to have instruments here and we’ve taken orders and for BOLON. We’re happy with the dynamism of the show and the marketing communications before the event and during it. There is a good team dynamic. We are going home with good leads and discussions to follow up.”

Nigel Castle
Managing Director, Lenstec Optical Group

“The show has been excellent, there’s a really good atmosphere and we’ve already signed up for next year. There is a very good footfall of people who are keen to look at what we have to offer.”

John McManus
Menicon

“The show has been a great opportunity to get in front of new practitioners and help us expand the brand further in the UK and Europe. This is our first time at 100% Optical and it has been a flag flying exercise for us. We had a seminar at the show and the opportunity to speak and deliver education on a topic that is very close to our and the industry’s hearts was a privilege.”

Gareth Steer
VP Sales Europe, Optos

"We have had another successful year and our presence has increased. We have also hosted CET sessions for the first time which has boosted footfall and we’ve met hundreds of people and set up demos that would normally taken months. We also had 3 devices on our stand and they have been in continuous operation"

Peter Sunderland
Director, Booth & Bruce

“We’ve had good sales, made some good new contacts and new clients and the quality of the visitors has been excellent. We have even re-booked for next year”

Davis Thickens
Grafton Optical

"It’s been the best show so far and we’ve done more business than last year. We’ve brought 2 new products including the Nexy Retinal Camera and there has been a real buzz in the equipment area this year"

Andy Long
Head of Sales, Silhouette

“We’ve hit all our objectives, Sunday was manic and we were non-stop busy. It’s been very good for promoting brands at different stages of their life, from the well-established Silhouette where we launched new innovations, including our own glazing techniques for rimless eyewear. We also had our new brand neubau with its sustainable message, perfect for the younger audience. All in all, a great show!”

Robert Wilson
Director, The Eyewear Company

“The quality of the people has been spot on and their intent has been good – they’re here to buy. That’s as much as you can hope for and that’s why we come to 100% Optical.”

Nancy Black
Director, Safarro Eyewear

“The energy has been very positive and the creativity of our product has been appreciated. There has been a willingness from opticians to try something different. We have had a lot of positive leads in areas we had not reached until now. Our brand is all about being creative, colourful and distinctive.”