Our dedicated PR agency, Superdream, is looking after the press and manning the media lounge this year.

There are many PR opportunities for exhibitors. International optical journalists and bloggers want the latest news on products, expertise, health, skills and design ideas.

PR opportunities before 100% Optical opens
Superdream will issue focussed exhibitor round-ups to the media and need press releases and information by Friday 18th October 2019. To be included, email a press release to and cc

News that your press release might unveil:

• Product and service launches
• New survey or research findings or insights
• Speaking engagement at 100% Optical
• New marketing or pricing initiatives
• Human interest story/community & charity initiatives
• On-stand events - VIP guests, competitions, offers, happy hours or workshops

Please send press releases as word documents with well labelled images - 2 to 3 MB jpegs. Please don’t send literature or PDFs – they can’t be used.

Submitting on-site press pack
Please deliver your press pack to the media lounge on Saturday before the show opens.

Twenty press packs should be enough, but you can check back to see if more are needed, throughout the show.

Media ‘what’s on guide’
Superdream will compile a ‘what’s on guide’ to help the media manage photo-opportunities and interviews. This will also be fed into the social media content plan at the show. If you want your event to be added email by Friday 13th December, stating activity, date, time and location/stand number.

Ideas include: announcements, stunts, competitions, special training and visits by VIPs, celebs or technical leaders, interview opportunities with key spokespeople/experts, happy hours and entertainment.