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“It’s my first time at the show and I’m really impressed by how vibrant it is. There’s a really good mixture of exhibitors.”

Mr Neil Vedmore

Dispensing Optician, Ellis and Killpartrick

"It’s my first day at the show and I've really enjoyed the Fashion Hub’s last performance of the day today, I enjoy music and dance and think it’s a great way to advertise eyewear brands"

Kirsty Looman

Account Coordinator, Red Eyewear

"We have found plenty to think about from our visit today. We’ve learned a lot about technological changes and other trends in the industry"

Kieran Kumar and Mina Shah

Central Park Eye Care

“It’s the first time I’ve come to an exhibition like this. I love how the show has been designed for people like me and not just the boss! It’s fantastic to have seminars dedicated to optical assistants and I’ve enjoyed coming along with my practice manager and optometrists. One of my highlights was a session about fitting frames. I’d definitely like to come again next year.”

Lisa Skelton

Optical Assistant, Eyesite

"I am doing 7 shows this season, so often I meet the same people and see the same products over and over again. Visiting 100% Optical was different. I met many new peeps from the industry, saw products that were new or I just hadn't seen before. Very interesting and refreshing for sure!"

Maarten Weidema

Eyewear influencer, The Eyewear Forum

"Over the past 3 days, we had the pleasure of attending London Excel for 100% Optical Eyewear Exhibition. We are absolutely happy to say the performance on the catwalk and meeting some of the most legendary iconic designers out there was fantastic and an overwhelming experience! We met some of the most talented designers, enthusiasts, collectors and Opticians internationally"

Instagram Blogger, Shades Blogger

"I live in Cullompton, Devon and am travelling there and back today to buy frames that are not available from the reps in the South West. I love the variety on offer and have bought many frames happily, so it has been a successful trip"

Andrew Norton

The Bill & Taylor Partnership

"The exhibition was good for their businesses. They got good pricing opportunities and said the displays were excellent – it’s great to see all the products together, and it helps you plan. We are committed to attending 100% Optical"

Martine Egan & Julie King 

Dispensing Optometrist, Emslie Optometrists & Receptionist, Surrey Opticians

"It’s my first day here this year and I've noticed it’s bigger than last year, and many other people have also said that this show is now regarded as a destination venue. I am very keen on the seminars, but like the broad brush approach, as there's something for everyone"

Chi Chi Oparaeche

Locum Dispensing Optician, Your Help

"Good to do business with Einar UK at 100% Optical, they were a decent bunch of people too"

John Hollingsworth

Dispensing Optician, Robert Hill Opticians

"I am a regular visitor to the show and have come up again from my Brighton practice to shop for niche market frames. I have been very pleased with the variety of choice and have had a successful visit"

Peter Morrison Optometry

"There’s nothing like this in the UK, so the fact that you can explore eyewear that you’re not going to see anywhere else. That’s such an amazing starting point"

Janan Choudhury

Director, Spectacle Emporium

"I don’t want to mess around in my eyes and there’s soo much variety in the glasses world because it's such a cool accessory. Everything is soo different, it’s brilliant!"

Ian Wright

Former professional footballer & TV pundit