Exhibitor Press Releases

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01 Feb 2022

Market shift toward personalised lenses

RXLENS Direct Stand: M122
Market shift toward personalised lenses
RX Ethereal Origin's generation X technology
Significant recent shifts in the optical market have strongly indicated a growing preference towards patients wanting quality lenses, yet at an affordable price.

Significant recent shifts in the optical market have strongly indicated a growing preference towards patients wanting quality lenses, yet at an affordable price.  Rxlens Direct, in their range of RX Ethereal lenses, boast a full portfolio of personalised freeform lenses, of a premium quality but not sold at a premium.  In the form of the exceptionally tailored ORIGIN lens incorporating 360 degree surfacing, or the superb CELESTIAL with its fully-surface or indeed the impressive zero distortion SKYLINE lens, all needs are catered for, and all lenses are tailored and crafted to various parameters in order to create the best possible lens-wearing experience for the discerning customer.  Personalised lenses have the potential to become quite a costly purchase but the successful business model of Rxlens Direct have enabled the company to become a market leader in both design and financial cost-effectiveness when it comes to personalised lenses.

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