Life in Bloom
Leisure Society campaigns have historically encaptured escapism, seeking reprieve from the daily intensity of societies digitally over-connected culture, but this film and campaign is the opposite. Life: In Full Bloom is a tad dark leading to surreal reemergence to our previous norms of fashionable human interaction. The short film feels isolated at moments, yet colorful and formally elegant. The campaign concludes with a cross-cultural dream sequence that challenges the minds ability to process reality as we enter a new world order of health, love and prosperity.
The new releases are designed with the utmost ornamentation, timeless aesthetic and with sustainable construction to last a lifetime. Designer Shane Baum features two pure titanium frame styles called the Corsair and Dorian Gray. The Corsair, named after Lord Byron's poem "The Corsair,” is built with the finest heirloom quality materials. Handcrafted in Japan out of 100% pure titanium, this frame features a round and timeless lens shape paired with the Leisure Society signature 'Horizicon' detail pressed on the bridge. Available in various color combinations, the frames are all ion-plated in 12k, 18k, 18k rose gold or 24k gold and are complimented with matte-finish enamel. Notable is the 24k coloration that is left without enamel on the frame front to reveal the 24k plating on the titanium and is combined with our patented 24k Gold mirrored lenses for a seamless radiance.
Created with innovative Japanese manufacturing techniques and designs with a timeless aesthetic charm is the second highlighted style called the Dorian Gray. This rectangular shape is named after another notable Dandy, Oscar Wilde and his novel, “The Picture of Dorian Gray.” Styled for the modern sophisticate, the Dorian Gray combines a soft-edged rectangular silhouette with a vintage-inspired keyhole bridge in a pure block titanium construction.
Additionally, a new thoughtful and elegant offering in this collection are the various tint lenses. Baum picked the color variations for the daydreamer wearer to add a touch of individuality and personal expression to their Leisure Society frame. The fantasy palette includes Teal, Peach, and Yellow tinted lenses which have been added as options to the Bandini and Presidio styles.