Do business with people who share your beliefs. Shamir launches their National Campaign and urge independent Opticians to ask the question, ‘Why Choose Shamir?’.

Focusing on our 3-core belief’s: Quality, Service and Value, the campaign allows us to explain how we can help you and your business. Our quality is supreme because in 2016, 98% of industry experts participating in wearer trials prefer Shamir lenses over other branded designs and rated that our “quality of coatings and glazing was excellent.” Our Service is exceptional because we have honest, reliable lens experts in positions of Area Lens Consultants and Customer Service Advisors. Lastly, our Value is unbeatable because we provide supreme quality lenses, with the most competitive pricing on the market today compared to other branded lenses. Encapsulating the essence of unbeatable value for money. To show us your bill and see how much you can save, visit and register your interest. We’ll do the rest!

"We want Independent Opticians to have the confidence in Recreating Perfect Vision with our lenses, for the value they deserve” states Tanya Storey, Head of Sales and Professional Services.

The campaign enables independent practices to discover how much they can save along with the advantages from partnering up with Shamir. Including deep gratification from patient’s receiving visual acuity and an increased knowledge and confidence from the training and care provided along with promotional and marketing support. Phil Bareham, Shamir UK’s General Manager, states “We pride ourselves on the support we can give local independents, providing invaluable product training and business support, both delivered with brilliant service.”

For more information, please don't hesitate to call 01954 785 100 or email Full campaign Terms and conditions are found via the website