Ensure you take part in the ultimate driver’s experience and visit Shamir’s stand on W330. We will be bringing our very own Formula 1 simulator and holding a ‘Top Gear’ leader board sequel every day during the event. After a brilliant show in 2016 we wanted to return with something bigger, better and we are confident it will be a highlight of the 2017 event.

Giving away 3 prizes each day of the event, we will call back the 5 fastest drivers at 4pm for the ultimate race off. Strapping themselves into the driver’s seat, each contestant will race in order to win first place and be awarded with a real life track day experience. Second place will take a pair of Julbo Sunglasses whilst third will win VIP tickets to Grand Design. Ensure you bring your racing shoes and we’ll see you at the start line!

On our main stand L110, we will be hosting live demos of our latest technological sophistication, our SPARK Mi™, in order to show how it can transform a business. Until now, measuring a client for a new pair of glasses was an uncomfortable and time consuming process. With our SPARK Mi™, acting as a stylish table top mirror, a couple of clicks and the patient’s image is immediately shown on the optician’s screen, along with an accurate PD reading. The Optician can now access all measurements including fitting heights, frame box, DBL, BVD, face form angle and pantoscopic tilt from this quick, easy and comfortable experience.

We have also teamed up with Transitions and will be giving away a FitBit, Amazon Echo and a Shamir UK voucher every day of the show. Entry forms will consist of questions, simply answer these and hand them to a Shamir representative for your chance to win one of our prizes!


Media Guide - What’s on and when?

The ultimate race off at 4pm on our sports stand, W330! The 5 fastest laps will race again for the decider of 1st 2nd and 3rd and be awarded their prizes!

Two competitions at 1pm and 3:30pm on stand L110 every day for your chance to win either a FitBit, Amazon Echo Blaze or a £250 Shamir UK Voucher! You must have filled in an entry form and be present on the stand at these times. To enter, complete the 4 q¬¬uestions on our entry sheet and hand them to a Shamir representative.

Our Area Lens Consultant Andrew Copley, who has 20 years of optical experience, will be giving a CET workshop on Sunday the 5th February at 1:30pm. He will be discussing the many factors relating to sportsvision from lens design, coatings and treatments to tints whilst also giving delegates 4 sports scenarios to review and confer.