Ensure you take part in the ultimate driver’s experience and visit Shamir’s stand on W330 at 100% Optical. It will be bringing its very own Formula 1 simulator and holding a ‘Top Gear’ leader board sequel every day during the event. After a brilliant show in 2016, they wanted to return with something bigger, better and are confident it will be a highlight of the 2017 event.

Giving away three prizes each day of the event, the five fastest drivers will be called back at 4pm for the ultimate race off. Strapping themselves into the driver’s seat, each contestant will race in order to win first place and be awarded with a real life track day experience. Second place will take a pair of Julbo Sunglasses whilst third will win VIP tickets to Grand Design. Ensure you bring your racing shoes and we’ll see you at the start line!

On its main stand L110, Shamir is hosting live demos of its latest technological sophistication, SPARK Mi™, in order to show how it can transform a business. Until now, measuring a client for a new pair of glasses was an uncomfortable and time consuming process but with SPARK Mi™, acting as a stylish table top mirror, a couple of clicks and the patient’s image is immediately shown on the optician’s screen, along with an accurate PD reading. The Optician can now access all measurements including fitting heights, frame box, DBL, BVD, face form angle and pantoscopic tilt from this quick, easy and comfortable experience.