BRAND - Blinx
PRODUCT NAME - N/A - Whole range
Happy kids = happy parents...and happy parents are more likely to fulfil their own, more profitable eyewear needs with a retailer who has helped them to support their child(ren) on their eyewear journey! Getting kids to wear their glasses can be a real challenge. Not wearing their spectacles can impact their education, participation in extracurricular activities and sports, as well as their overall self-esteem. Blinx help children to feel positive and confident about wearing their glasses. The mix and match nature of the range empowers children, allowing them some freedom to experiment and change the look of their eyewear to match their clothes and interests' day to day. Retailers often struggle to encourage customers into store between eye test visits. Although profits are low on such a low-cost item, children tend to want to collect Blinx, so families return to store throughout the year rather than just once for their annual eye test. This obviously provides upsell opportunities for stores, and having families visit more frequently helps to build loyalty with the family in the long term, encouraging the adults to purchase their own eyewear from the store too. The charms can also be used as a cost-effective marketing tool to encourage trade at quieter times of year. For example, December tends to be a low season for eye examinations. Stockists can offer free seasonal Christmas Blinx charms for families who book eye teats during December. Blinx is a winner all round – helping retailers, parents and children alike!
- Eyewear Accessory of the Year