Love Eyewear Awards Shortlist

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Reframd - Ackeem Ngwenya

  • Reframd - Ackeem Ngwenya
  • Reframd - Ackeem Ngwenya
  • Reframd - Ackeem Ngwenya
Reframd - Ackeem Ngwenya Reframd - Ackeem Ngwenya Reframd - Ackeem Ngwenya

Founded in 2020 in Berlin, Germany, by Ackeem Ngwenya and Shariff Vreugd. Reframd is a pioneer in eyewear products designed especially for people with low and wide nose profiles (such as black people). At the core of our values is an unwillingness to accept the world as it is and the belief that we can drive the change we want to see. 

Reframd began with a personal frustration of not finding fitting glasses and avoiding wearing any because of how they sat on our noses. It turns out that most off-the-shelf or ready-to-order glasses are designed around “Caucasian” nasal features, i.e., narrow and high nasal bridges. Consequently, people with low and wide nose bridges (primarily black people and people of East Asian descent) wear ill-fitting products. 

Reframd designs and produces custom-fit eyewear products driven by each customer’s facial measurements. Our products use widely available technology and parametric design. We incorporate changes to how eyewear frames are designed, such as (a) low bridge slope and (b) wide-angle nose pieces and many more. These factors result in glasses that comfortably fit people like us (people with low and wide nose profiles). 

We believe that good design is empowering. That design products should be inclusive, reflecting the rich diversity of society. That is why through creative technologies, we are creating a new generation of products that consider Afropolitans and other neglected communities.

Categories

  • New Designer of the Year
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SpaMedica

Optical Academy Sponsor

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FUTURE PRACTICE SPONSOR

j&j

Poster Trail Sponsor

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Studio Sponsor



 

CPD Sponsors

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OFFICIAL UK PARTNER

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OFFICIAL UK PARTNER

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Official Associate Partner

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CHARITY PARTNER

  • abdo
  • abdocollege
  • AIO
  • BABO high res logo
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  • General Optical Council
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  • osa
  • WVUK

ASSOCIATION PARTNERS

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  • dispensing optics
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  • Eyes Logo Image
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  • LEF
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  • logo
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  • ouv_Logo_1c
  • BretonCommunications-e1549054930450
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  • TOP-Logo-EU
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MEDIA PARTNERS

insidr

Digital Media Partner