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Taank Optometrists

  • Taank Optometrists
  • Taank Optometrists
  • Taank Optometrists
Taank Optometrists Taank Optometrists Taank Optometrists

An optical practice has existed onsite for over 110 years and following a fire next-door the practice was fully refurbished in 2021. ​

Using a local interior designer we reviewed the customer journey and explored how to optimise every touchpoint to stand out from the competition. The result transformed the practice across three floors which has multiple spaces to meet changing needs: some quiet and relaxing, others sociable. One dispensing space has plenty of natural light, we have a Cambridge library-feel snug where clients relax in a cosy, peaceful setting and a private dispensing space providing one-on-one services.  ​

​A purpose-built bar with a Sage coffee machine and a fully stocked fridge greatly add to the customer experience.  ​

​Period features were restored in the form of wall-panelling, coving, picture-rails, and a shopfront in keeping with the building's Victorian roots. The walls are adorned with commissioned paintings, bespoke frame display cabinets and window mounts to show off our beautiful eyewear.​

​We were named as finalists in the SBID International Design Award for 2021 in the Retail Design category.​

​A local florist provides us with plants rotated on a six-weekly basis ensuring we always have an eye-catching display. ​

​The Taank team travel annually across Europe in search of beautifully designed and crafted eyewear to stay abreast of emerging eyewear trends and technologies. ​

​Our team is specially trained to measure and tailor horn, metal, and wood frames, working with brands like Hoffman (buffalo horn), Kilsgaard (aluminium), and Feb31st (wood). Horn and wood frames are regularly customized around each patient's style preferences. ​

​Covid has restricted any in-practice events to promote eyewear but we have used social media to promote our products and held a successful prize-draw for a Brompton bike, entrants had to ‘refer a friend' to the practice and spread the word about our eyewear. 

Retailer Name Taank Optometrists
Branch Name Taank Optometrists





  • Eyewear retailer of the year ​