100% Optical's 5th anniversary was a huge success!

100% Optical is the largest optical event in the UK, bringing together 8,936 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. 

The fifth anniversary show delivered even more international brands across Eyewear, Equipment, Lenses, Business Services and Audiology. The scope and quality of brands and buyers is only expected to grow for the 2019 show.

100% Optical is the must-attend event for all businesses and professionals working in the Optical Industry.

Remember to put next years dates in your diary

12th - 14th January 2019


February 08, 2018

British Eyewear Designers Make An Impact In London 2018

What an incredible weekend we had at 100% Optical, London!…
February 08, 2018

Personalised Progressive Lenses

Optimized dynamic vision optiFORM SPORT has been specially optimized for…
February 01, 2018

Trending design and much bolder colour

100% Optical presented an array of new looks in eyewear,…
January 30, 2018

A fabulous fifth 100% Optical

The landmark fifth anniversary of 100% Optical exceeded expectations and…
January 25, 2018

Join Fight for Sight and take on a new challenge

Fight for Sight, the UK’s leading eye research charity, has…
January 24, 2018

Ocusweep's Vision Report

Meet us at 100% Optical (stand: M10) and see how…
January 24, 2018

Brandlective® to Launch New Marketing Package at 100% Optical

Brandlective®, a leading Digital marketing agency has announced plans to…
January 24, 2018

Enrich Life Campaign

One of our core beliefs at Shamir is to invest,…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


Medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.