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100% Optical is the largest optical event in the UK, bringing together 8,936 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. 

The sixth edition of the show will deliver even more international brands across Eyewear, Equipment, Lenses, Business Services and Audiology. 

100% Optical is the must-attend event for all businesses and professionals working in the Optical Industry.

Watch 100% Optical Highlights video


September 21, 2018

Official opening of ABDO's National Resource Centre

The Association of British Dispensing Opticians has held the official…
September 20, 2018

Silhouette unveils the Essence collection

Silhouette unveils the essence collection, a perfect blend of style…
September 18, 2018

Andy Wolf presents new campaign 'White Heat' collection

Hartberg, August 2018 – ANDY WOLF EYEWEAR presents the new…
September 18, 2018

10 latest fashion trends for women’s eyewear for A/W 2019

A brief breakdown of Eyewear trends spotted on the A/W…
September 13, 2018

i-Clarity plan next user conference

I-Clarity are a Practice Management Software solutions company exhibiting in…
September 12, 2018

New York collection from OKO by OKO Paris

Cosmopolitan trends for timeless glasses. The OKO by OKO Paris…
September 11, 2018

Impacts of a Colorimeter Curve on your business

  Many factors need to be considered when choosing equipment…
September 10, 2018

Stefano Barizza named Head of Design at Andy Wolf

  Stefano Barizza named Head of Design at ANDY WOLF…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


Medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.