Optical company Transitions has announced Brit award-winning musician Paloma Faith as its first ever U.K. ambassador. Paloma will front the brand and its latest collection, Style Colours. Paloma has been chosen for her quirky and eclectic style to demonstrate the young and fun side of the brand.

Transitions' Development & Marketing Director, Laurent Dosseville said, "As part of our 2018 plan to entice younger wearers to the amazing benefits of Transitions light intelligent lenses, we're very excited to have Paloma Faith representing us and showing how Transitions lenses can match your individual style across different frames and colours. We believe Paloma will help communicate the benefits of these hassle-free lenses.”

Paloma Faith has commented, "I’m really happy to be named as Transitions lenses’ ambassador. My glasses are now perfect for my busy lifestyle, as each day is different and I never know where I will be from one day to the next. My Transitions lenses save me carrying around multiple glasses/cases. I particularly love the extended choice of Style Colours, giving me a chance to customise my frames.”

Source: Diary Directory