The UK's largest optical event, 100% Optical, taking place 12-14 January 2019 at London ExCeL, offers a sneak preview into some of the hottest eyewear trends and product premieres not to be missed.

Event director, Nathan Garnett, said: “Our exhibitor floor always bustles with product debuts, equipment demos, networking and deals being done. With 30 new exhibitors already on-board, 100% Optical 2019 promises to take this to another level with an even wider choice of optical brands to visit under one roof.

“We’ve hand-picked some of our exhibitor highlights not to be missed.”


Exclusively at 100% Optical, De Rigo UK will launch its new iconic British heritage licence brand Mulberry into the UK; showcasing its SS19 collection.
The new collection encapsulates true quality, premium style, commerciality and unique detailing in a stunning way.

During the show it we will also be reintroducing De Rigo’s house brand, Lozza, back in to the market. Lozza is the oldest eyewear brand in Italy, having just celebrated its 140th anniversary and it is a brand we believe has great potential in the UK.




Andy Wolf Eyewear will present the new campaign for the minimalist WHITE HEAT design collection at 100% Optical. It is called “Modern Retro” and has a touch of nostalgia.

The models from the iconic WHITE HEAT range stand for the skilful fusion of an acetate nose bridge and fine metal frame. The symbiosis of these highly contrasting materials is reflected in the campaign: nature and technology subtly come together in the form of gemstones and old CRT televisions. CRT televisions are the symbol for “technology”. Compared to other technical equipment they are timeless and have a “raw” touch.

As with the design study on WHITE HEAT too, the divergence of materials can only be overcome by balanced proportions. The images are given a finishing touch with a special effect that reminds us of the old screen test display.




Bolon Eyewear will reveal 35 new lines at 100% Optical.

The new women’s jewellery inspired sunwear frames feature intricate details in both glamorous and traditional models. The men’s collection has also been boosted.

The range stars brand ambassadors Hollywood actress Anne Hathaway and American supermodel Hailey Baldwin and is aimed at the younger, fashion-focused, shopper.

Designed for independent opticians with an exclusive range of 78 sunwear and optical models, the new optical collection features more of the round shapes that have proven a popular customer choice with four new round models added in multiple colours including a full titanium double bridge style, BJ1309.





Birmingham Optical has multiple new product launches planned for 2019.

Its superior quality products is reflected in the exclusive brands they offer which include Nidek, Oculus, Frastema and Keeler – all of which will be on show at 100% Optical in 2019. This industry leading technology enables you to offer the best possible patient experience.

Whether they are providing the latest technology, delivering training and education or supporting their customers with aftercare, customer experience is at the heart of everything they do at Birmingham Optical. Their support team includes qualified optometrists, medical photographers, ophthalmologists, dispensing opticians, contact lens fitters and SMC (Tech) qualified technicians - all on the stand at 100% Optical to answer your questions about new innovations, enhancing patient experience, workflow, practice layouts and even on site glazing.




Extending their partnership with British icon of luxury, Land Rover, award-winning eyewear manufacturer, Eyespace, will exclusively unveil the much-anticipated designer collection of men’s sunglasses under the Range Rover license during 100% Optical 2019.

Trend-led, Range Rover Eyewear has been carefully curated to combine directional British fashion with supreme Japanese craftsmanship. Reflecting the calibre that today’s trend-setting style connoisseurs appreciate from luxury eyewear, the premiere sunglass collection has been developed in extremely close collaboration with Range Rover’s global design team, ensuring the brand’s peerless, sophisticated aesthetics translate perfectly to this collection of 15 superior pieces. Setting new standards in designer prescription sunwear, highlights of the all-polarised offering include super-light 100% pure Japanese titanium, bespoke cast components, tailored world-class hinges and signature brand iconography, which seamlessly integrate with next-generation NXT polarised (UV400) lenses, echoing Range Rover’s emphasis on pioneering design and technological advancement.


British Boxer and Range Rover Celebrity Ambassador, Anthony Joshua

Range Rover Velar, the definition of contemporary style and luxury




Heidelberg Engineering is reintroducing its unique “Love Your OCT Guarantee”, first launched in 2018, due to popular demand.

New for 100% Optical is the opportunity to purchase a refurbished SPECTRALIS for a special discounted price. These refurbished units are also backed by the Love Your OCT Guarantee, a one year warranty and a comprehensive training and marketing package.




Essilor is launching a complete new Eyezen range of lenses for single vision consumers to ease the strain of their demanding digital lifestyles.

They are optimised lenses for people spending hours on multiple devices which demand different postures and higher eye declination when using a tablet or smartphone and new distances of use.

They cater for the 18 to 50 year olds whose digital habits force them to focus more intensively and repeatedly to adjust to close and variable distances with frequent switching between devices and increasingly smaller and pixelated typefaces.





Optos, one of the world’s leading manufacturers of retinal imaging technology and part of Nikon Corporation, is launching a sight-saving device to the European market.

Monaco is set to revolutionise the way eyecare professionals examine the eye and is the only ultra-widefield retinal imaging system with integrated Optical Coherence Tomography. It produces a 200° single-capture optomap® image in less than ½ second but is unique as it also provides cross-sectional Optical Coherence Tomography views of retinal structures.

The device enables rapid multi-modality capture featuring colour, autofluorescence and Optical Coherence Tomography scans for both eyes in just 90 seconds.

Both the optomap images and Optical Coherence Tomography scans are correlated to facilitate a more in-depth pathology exam. This means optometrists can perform a comprehensive examination on patients knowing ocular disease and potential issues are tested for.

The 2-in-1 compact desk-top retinal imaging device also benefits optometrists as the device saves space in the practice compared to multi-devices and provides increased clinical information, improving overall practice efficiency.





Tokai UK offers a unique range of “true differential” custom made lenses and coatings to the UK independent market. It has crafted a niche allowing its lens partners to enhance what they currently do in practice and provide a further option of truly beautiful bespoke lens wear.

Key products and service launches for 100% Optical:
176 index: 1.76 is currently the thinnest organic spectacle lens in the world! With transitions availability and up to 85% ABS tinting!
Both single vision and varifocal designs available, including 1.76 single vision stock.
Aspheric and Bi-Aspheric designs available for a thinner, more optically advanced design.
Lutina lens material now available from index 1.50 to 1.76 and also in Photochromic: Lutina is not a coating, but a lens material which helps to protect the wearer from the deterioration of Lutein within the macula, helping to prevent against eye diseases such as age-related macular degeneration (AMD).
Lutina & Wolf cub Childrens package: The Lutina Wolf cub/Teen package is a first for the UK. It is available to children up to the age of 16. In the package you receive a wolf cub / teen frame and either a 1.50 or 1.60AS stock lens plus glazing and postage and packing. Or 40% off any Tokai rx lens plus the cost of the frame.




Shamir will bring some special launches to 100% Optical, including exceptional coatings and one exclusive launch. This is as a result of ongoing research and development identifying dangers that collectively, we are unaware of. Making just this one small change to your spectacles can enhance healthy vision now and into the future.

This will be alongside the star attraction of the stand; the Shamir F1 car. At Shamir, they believe that better is possible and always challenge themselves and customers to strive for the same. Visit the stand to partake and get your name on the leader board.




For more information and free registrations visit and follow us on social media @100optical #100optical