On the 15th-17th February 2019, the celebrated British brand Mulberry launched its first ever eyewear collection with a pop-up installation, #MulberryReflections, in its Regent Street flagship store during London Fashion Week.
For the occasion, the Mulberry store was transformed into an immersive experiential space with an international showcase dedicated to eyewear, in which shoppers could interact as they discovered the new models. Featuring a smart mirror that bought the sunglasses to life, a bespoke light box charting sunrise to sunset and a bespoke video dedicated to the collection, the interactive, reflective space was designed and curated to engage a fashion forward customer with unexpected and innovative experiences.
The collection is taking an aesthetic sojourn to the sixties, and both the sunglasses and prescription frames reflect the iconic styles of this era, infused with Mulberry’s playful heritage. Timeless colours are joined by seasonal shades of Hibiscus Red, Sorbet Pink and Dark Olive to form a versatile collection with a distinctly British personality.