Julie Abel, joint managing director of EyeSpace said: "It's been brilliant. We've been blown away by how good it has been. With more staff we'd have taken even more orders and we were still here at 9.35pm on Sunday processing orders. Security had to ask us to leave! The visitors are high quality too - they are here to buy and we've placed really good orders. We've reached a lot of new accounts that we'd probably not have met and there is such a good vibe here."

The show marked their first showing of two collections of prescription sun wear - Cocoa Mint and Jensen, which have been two years in development.

The company was set up two years ago by two sisters, optometrist Jane and chartered accountant Julie, and is based on Bromsgrove.

Marketing manager Nicky Clement said: "We wanted to ensure we launched at the right place and this great show in London was the obvious choice.

"Feedback has been incredible. Our customers have placed first orders and sold them really fast. Our products are designer driven and highly aspirational".