Johann von Goisern is coming to London for the first time and 100% Optical visitors can look forward to top quality cellulose-acetate frames handmade in Austria.

Located in Bad Goisern, Upper Austria the family owned company has been manufacturing acetate frames for over three decades. In recent years it specialised in multi-layered colour and material combinations, which is produced with its own laminating technique. Natural Italian cellulose-acetate, Austrian and German precision hinges, combined by remarkable design and over 60 carefully planned production steps lead to refreshing and vibrant eyewear creations.

With over 350 models split over four collections, Johann von Goisern provides a wide variety of colourful correction frames for adults and kids, as well as sunglasses. While the main focus of the collections is innovative multi-coloured designs, the JvG Classics collection brings balance with timeless mono-coloured frames.