Pride of place on the Waterside stand at 100% Optical will be given to their exclusive glazed package collections, all of which now benefit from FREE GLAZING!

Waterside’s Accent range offers Quality, Style and Value on a budget, with 15 new styles added for 2017 including TR90 options. Accent raises the bar and sets the standard for ‘entry level’ budget glazed packages.

Increasingly tough times and competition from the internet means that many people visiting practices nowadays are price sensitive. Waterside gives independents the opportunity to compete and benefit from the quality, style and value offered by the ACCENT glazed package range.

Cool Couture is a design focused frame collection utilising high quality materials and offering great value to independents. Whether it is a sleek hi-tech Titanium rimless or attention grabbing ‘Geek Chic’ Handmade Acetate. Presented in a branded outer box, ergonomic branded case and microfiber cloth for that extra special touch. To complement the collection a branded contemporary counter / table top display and mirror are also available upon request.

SOHO SQUARE gives a dash of colour and soul in its collection and allows you to be set on trend, without breaking the bank! The collection takes its inspiration from all parts of London – trendy Soho, hipster Shoreditch and royal Westminster – all combining to produce SOHO SQUARE – a quality, fashionable and practical optical collection. Full of beautiful acetate colours as well as metal and plastic combinations that give the best look and feel for its wearers.

Coupled with an expansive lens range, Waterside’s glazed packages offer something for everyone and with FREE GLAZING they also deliver outstanding value (with some styles it means you effectively get the frame for FREE).

100% Optical will also see the official launch of Waterside’s exclusive PUREX UV400 lenses, delivering full UV protection as standard without the need for any additional coatings or treatment. Now available as CR39 Stock, Surfaced Single Vision and Progressives PUREX UV400 affords spectacle wearers the same protection as sunglass wearers against a recognised and proven threat (unlike blue light protection, UV400 is a standard that everyone understands).

Following the successful launch of Sunactive® Photochromics in 6 colours at last year’s show, Waterside are delighted to announce that the Sunactive® photochromic range just got even better with the introduction of 1.6 & 1.67 in Grey & Brown. The addition of high index offers a great value alternative to the market leading brands.

Visitors to 100% Optical are invited to join Waterside at Stand W180, come along, grab a free tub of SOHO SQUARE popcorn and see how Waterside can help accentuate your independence and compete, without compromising on quality, service or perfomance.