Ben Sherman® eyewear will launch five new frames into its collection at this year’s 100% Optical. The new styles take inspiration from Ben Sherman’s rich heritage incorporating the iconic check pattern from its quintessentially British shirt. All styles are named after London places such as Notting Hill, Hoxton, Westbourne, Pimlico and Soho all of which subtly use the check pattern along the interior of the frames arm.

Made-by-hand in acetate the new styles include: Notting Hill (BENO011-BLK), a shiny black keyhole with black gingham interior; Westbourne (BENO012-GUN), a retro combination frame in matt and brown with tortoiseshell eartip and complimenting red and blue gingham interior; Hoxton (HOXTON / BENO013-BLK), a shiny black rectangle with metal nose bridge and temple detailing and black and grey gingham interior; Pimlico (BENO014-BLK), a metal matt black round with a shiny black temple and black and grey gingham interior and Soho (BENO015-DGUN), a rectangle in dark gunmetal and shiny black eartips and black and grey gingham interior. Each style is available in three colourways.

The new eyewear collection from Ben Sherman perfectly evokes the 60s mod-style capturing the unique British aesthetic which flows through its apparel, accessories and eyewear.

Fabris Lane would like to invite you to our stand no.W190 at 100% Optical to showcase our 2017 optical collections.

Take advantage of our two offers:

Buy 15 frames and get five more free of charge
Buy 24 frames and get eight more free of charge

Please contact our Customer Service team on for further information

• Valid from 16th January 2017 until 24th February 2017.
• Offer includes optical and sunglasses and can be combined.
• There is no limit to the quantity ordered to get this promotion but all orders must be in multiples of 15 or 24 and are subject to being in stock.