William Morris are proud to launch their latest new eyewear line - the William Morris London Gold Collection.

Nine exclusive styles have been carefully crafted to offer a suite of premium acetate styles that go through a special process to become higher in density compared to normal acetate.

Thin yet extremely durable; the collection has been created in a mix of mens, ladies and unisex styles.

The Gold collection has been developed from the desire to create a collection that offers high end, luxury acetate in retro inspired shapes with modern details, exclusive barrel hole temple tips and all in some of the thinnest and most lightweight acetate seen to date.

The luxury collection is affordable and provides a real opportunity to offer premium styles made in high end materials without alienating customers and consumers alike.

The high density acetate on show requires no additional glazing technique and can be adjusted in exactly the same way as normal acetate styles.

Robert Morris - Founder and Creator said ‘Our new Gold Collection is a stunning high end set of style that is a personally tailored and based on my in uences of retro, modern eyewear.”

The new collection is due to be launched this Silmo 2017 in Paris.