De Rigo UK is delighted to announce the complete redesign of its house brand Police.
Following a major international study, Police and creative director Enrico Furlan decided to communicate with the rebels in a new voice, inspiring the the 2017-2018 “Quiet Rebels” campaign. Alongside the established product lines, Enrico has refreshed the eyewear collections targeted at the fast fashion segment, such as the 'Discovery' line; focusing on more contemporary, distinctive and iconic frames for a younger market.
Police has the same importance of 30 years ago - deploying its iconic and uncompromising style to reach markets all over the world - but now it introduces a new way of expression. Today, the brand is aimed at the Modern Alphas; young people who wish to make a mark on the world they live in through their desire to express themselves.