Opticians are invited to preview a new collection from Eyespace at the show, following their new deal with Land Rover. Leading British eyewear company, Eyespace, have announced a licensing partnership with iconic global motoring manufacturer, Jaguar Land Rover.

In line with the multi-award winning frame supplier’s focus on Great British Design, the new partnership will see Eyespace develop, produce and distribute the first ever ranges of sunglass and optical styles for the motoring giant – an Interbrand “World’s Top 100” company – under both the ‘Range Rover’ and ‘Land Rover’ labels.

With the internationally-recognised “Above and Beyond” tag-line sitting at the heart of the new collections, Eyespace have focused on bringing together technical innovation and high-style aesthetics to the frames, which will be available to independent opticians nationwide from January 2018. First to the market will be a premium men’s active-leisure collection of 20 Land Rover sunglass models, perfectly placed for style-conscious men looking for the trusted capabilities and ingenious design celebrated by the Land Rover brand.

A corresponding Land Rover optical collection will further strengthen the brand’s presence. Sitting in a league of their own, super-luxe Range Rover collections - which will perfectly mirror the cutting-edge quality and technical performance that makes Range Rover first-choice for celebrities and luxury connoisseurs across the world – will follow later in 2018.

With a dedicated worldwide fan-base, the aim of Land Rover’s partnership with Eyespace is to expand the brand’s reach within the fashion accessory segment, as Lindsay Weaver, Branded Goods & Licensing Director at Jaguar Land Rover commented: “We are delighted to announce this collaboration with Eyespace. Our shared passion for great British design and technical performance makes Eyespace an obvious choice for us to partner with”. Eyespace Managing Director, Julie Abel, added: “As a proudly British company, passionate about showcasing the incredible innovation that comes out of the UK we are delighted that this new partnership will provide the optical industry with another opportunity to champion world-class design and manufacturing.

The new high-performance collections will appeal for their attention to designer-detail, authentic styling and the unparalleled quality that is legendary to the Land Rover name. As our first designer licensed brand, Land Rover Eyewear marks a meaningful and important addition to the Eyespace portfolio as we continue to succeed in our product and distribution expansion objectives” Opticians are now invited to book appointments with their Eyespace Sales Representative to preview the collection.