We’re extremely excited about the new Optical and Sunglasses collections we are going to be launching at 100% Optical.

The direction we’re taking going forward, leans towards minimal Scandinavian styling, with clean crisp lines, while still retaining our distinctly British ethos.

The new collection will include 8 new optical models, and 6 new sunglasses styles.

New collection highlights

These collections are currently in production, so unfortunately we can’t offer any sneak peaks! However, to give you a taste of things to come, highlights will include:

1.)  sunglasses version of our immensely popular and striking frame BB1709, which will be called “Minimalist”.

2.) The first Booth & Bruce Aviator - a classic, but this Aviator will have our distinctive Booth & Bruce feel. We’ve named it “Surfs up”. See what we’ve done with this classic shape at our upcoming eyewear events!

3.) The Star of the SS18 collection in our opinion is however FARRAH, she is the epitomy of 70’s inspired, filmstar, chic.