Striking the perfect balance between fashion experimentation and wearable eyewear, Black Label by William Morris London continues to explore the boundaries of design.

A master in its class, the latest collection delivers styles that bring fashion and form together and create a truly head turning, premium collection of luxury styles for the fashion forward wearer.

BL40015 for the Black Label lady, delivers a stunning feminine shape that is something to behold from every angle. A statement piece; the frame encapsulates the true spirit of Black Label by being daring, bold and sophisticated. Soft nude, translucent tortoiseshell and classic black colour ways lend themselves to the shape showing that attention to detail has been put in place.

For men, BL40010 is the style statement for the season with intricate metal framework and a high polished acetate inset frame.

As ever, Black Label keeps the logos and trims to a minimum, allowing the wearer to make their own statement instead.

Each style is designed in premium Mazzucchelli acetate and comes finished with a subtle WM monogram embedded in the temple tips.

Ten new luxurious styles have been developed for release for Mido 2018. To view the entire collection, visit for the full range of styles.