Canottieri Sile is the location for our “Unmistakably Italian” 2018 campaign. Dating back to 1908, this Treviso based rowing club is situated on the Sile river’s banks. Over 100 years ago, the founders of the organisation had a precise identity of the Canottieri Sile: the ability to re-unite different generations and to assemble the more various social ranks.
Like so many cities and towns in the region, Treviso was part of the Venetian Republic, which is why you can find evidence of the famous winged lion around the province. Canottieri Sile was ideal for our campaign due to thehistorical influences and luxuriant beauty of the location.
Inspired and created in Rome, we remain true to the sophisticated aesthetics of the brand. Handmade passion remains at the heart of the collection.