Increased profits, increased sell-out and reduction of goods in stock

Longarone, 19 April 2018 – FREEDOM, the new business model created by De Rigo to effectively meet the needs of modern retailing, expands in the main European and Asian markets, aiming to reach the United States and the Middle East by the end of 2018.

“Trade needs greater collaboration with Industry to truly increase its profits, thanks to a greater sell-out, a reduction of goods in stock and a lower risk of having ‘old’ products in stock,” explains Francesco Morelli, FREEDOM Director.

“FREEDOM, which started in the main European markets at the beginning of 2016, was immediately greeted very well by our customers, who were able to optimise their range on offer thanks to the advantages and opportunities provided by this model, as well as increasing stock turnover and sales performance. In light of the excellent results achieved we have decided to accelerate opening new markers, reaching out to serve customers on a global scale.”

Thanks to the close collaboration stemming from the introduction of FREEDOM, De Rigo and Customers work together to identify the range of sunglasses and prescription glasses most suited to the needs of end customers, agreeing on a dedicated space inside stores in which to exhibit the products using the most advanced marketing supports.

One of the strengths of the new business model is yet again the extreme flexibility De Rigo offers its customers in its vision of shared partnership and profits. Software interfaces are designed to adjust to customer IT systems, ensuring data exchange and optimising the restocking of sold items in 48 hours.

Currently, the FREEDOM project involves four brands in the De Rigo portfolio (the house brands Police, Sting and Lozza, and a wide selection of licensed brands). For De Rigo UK, brands Police, Furla and Carolina Herrera are used within the Freedom Project.

FREEDOM is currently active in Italy, Germany, Spain, UK, France, Eastern Europe, in the former Soviet republics and in some Asian countries such as Malaysia, Indonesia, Thailand and Singapore.
De Rigo is planning to expand further in Europe and Asia in 2018 and to start major collaborations with top retailers in the United States and in the Middle East.