On Monday 21st May 100% Optical were invited to a collection preview of Yohji Yamamoto eyewear at Hoxton Hotel in Shoreditch. This is what we discovered!

The Yohji Yamamoto Eyewear Collection draws upon the master craftsman’s original brief;

“Dramatic, Avant Garde and/or Intelligent”

Since 1972, Yohji Yamamoto has tirelessly crafted a revolutionary body of work with a sensibility and materiality that has cemented his profound influence in the realm of design.

Yamamoto’s rebellious spirit, depth of introspection and supreme skill in cut and fit underlie the genetics of the Eyewear Collection whilst the symmetry of the face; and purposeful nature of eyewear, presents an interesting canvas to reinterpret the modus operandi of Yamamoto:
Blackness, balance, fluidity, construction and a thoughtful consideration of the wearer.

“You can say that designing is quite easy; the difficulty lies in finding a new way to explore beauty"— Yohji Yamamoto

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Yohji Yamamoto distributor Brando are exhibiting at 100% Optical 2019 in studio stand E266.