Extending their partnership with British icon of luxury, Land Rover, award-winning eyewear manufacturer, Eyespace, will exclusively unveil the much-anticipated designer collection of men’s sunglasses under the Range Rover license during 100% Optical 2019.

Trend-led, Range Rover Eyewear has been carefully curated to combine directional British fashion with supreme Japanese craftsmanship. Reflecting the calibre that today’s trend-setting style connoisseurs appreciate from luxury eyewear, the premiere sunglass collection has been developed in extremely close collaboration with Range Rover’s global design team, ensuring the brand’s peerless, sophisticated aesthetics translate perfectly to this collection of 15 superior pieces. Setting new standards in designer prescription sunwear, highlights of the all-polarised offering include super-light 100% pure Japanese titanium, bespoke cast components, tailored world-class hinges and signature brand iconography, which seamlessly integrate with next-generation NXT polarised (UV400) lenses, echoing Range Rover’s emphasis on pioneering design and technological advancement.

Internationally sought-after men’s brands rarely come along in eyewear, let alone ones with a cross-section of the planet’s most famous faces amongst its fan-base: celebrity Range Rover owners include David Beckham, James Bond star Daniel Craig, Anthony Joshua, Jay Z, Simon Cowell, Gerard Butler and of course, the Royal Family. With menswear fashion sales now outperforming womenswear, opticians visiting 100% Optical in search of the ultimate luxury accessory will no doubt be wowed by the ultra-luxe Range Rover Eyewear merchandising tools, which place form and function at their focus to take the presentation of designer eyewear into new realms.

100% Optical will also provide the official unveiling of the eye-catching Range Rover Eyewear brand imagery. Featuring prominent TV personality, international model and one of Britain’s leading men’s fashion-industry ambassadors, Paul Sculfor, the visuals are set to bring a high-fashion dynamic to practices around the world.

Opticians wishing to exclusively preview the collection prior to its launch at 100% Optical can book an appointment by calling Eyespace on 01527 870550 or emailing

Eyespace E230 Range Rover Anthony Joshua 600x400   British Boxer and Range Rover Celebrity Ambassador, Anthony Joshua.


Eyespace E230 Range Rover Velar 600x400   Range Rover Velar, the definition of contemporary style and luxury.