Known for its high-end lenses, considered to be the highest performing lenses in the world, Serengeti also pays the utmost attention to the design of its frames. Using only the finest materials in the conception of its frames, the brand is committed from A to Z to its motto, “BUILD TO ENDURE”. New Spring 2019 models ELYNA, CERIALE & VERNAZZA make a statement of their own but are intended for the same personalities by their wearers: free spirits looking for sunglasses that make them stand out from the crowd while technically able to fulfill their need for exploring.


The latest addition to the Serengeti feminine models range, ELYNA brings on a vintage vibe with its elegant cat-eye shape designed for small to medium faces. This design combines glamorous curves, qualitative acetate, trendy shades and a modern metal bridge. Metal embellishments give a precious twist to the frame, which stands out by its elegance and lightness (the frame is 40% thinner than previous Serengeti Acetate Collection models).


Serengeti ELYNA 8846 SUNSET 8 400x600


ELYNA features Serengeti’s ultra-light mineral lenses that are chemically-tempered to ensure scratch and impact resistance and to withstand extreme temperature changes. They come with an anti-reflective coating on the backside of the lens, canceling the scattering light that causes reflective glare. These lenses also offer the brand’s unique mix of photochromic, Spectral Control® and polarizing technologies for an unbeatable visual acuity and eye comfort. This model is available in 4 feminine color combinations.


Bushnell Frame 600x400



Serengeti adds a remarkable design to its successful Sport Nylon Series: a foldable model available in 2 sizes, CERIALE (for medium faces) and VERNAZZA (for larger ones). A real technical achievement, these models stand out thanks to the perfect ergonomics of their foldable temples that allow the wearer to fold them, creating hyper-compact and very easy-to-store sunglasses.


Serengeti foldable CERIALE 8816 7 400x600 copy copy


These two ultra-light models feature Serengeti’s patented PhD 2.0 lenses delivering outstanding visual acuity thanks to Serengeti’s 3-in-1 technology. PhD 2.0 lenses are ideal for active getaways: they benefit from a renewable backside anti-fog treatment and are highly resistant to impact. CERIALE also features adjustable Megol nose pads and Megol temple tips for perfect comfort and stability. Both CERIALE and VERNAZZA are available in 4 different colors. These nomadic sunglasses are the best companion for travel addicts.


Bushnell Frame 2 600x400



Serengeti’s lenses feature the industry leading combination of technologies that has built Serengeti’s reputation: Photochromic, Spectral Control® and Polarizing technologies. Each of them brings its own benefits to eye comfort and visual acuity.

As the pioneer of Photochromic technology, Serengeti® leads the industry in creating lenses that adapt to any light condition in any setting. Molecularly infused into every lens, Serengeti photochromic technology is activated by the amount of UV in the atmosphere. The lens is engineered to transition from light to dark gradually depending on the light conditions, keeping the eyes relaxed and enabling them to discern shapes and colors more quickly while eliminating eye strain.

Serengeti’s proprietary Spectral Control® technology has featured in every single lens since the brand’s day one. This technology manages light wavelengths to give better definition of what needs to be seen. Much like an audio equalizer filters sound frequency, the technology fine tunes and filters harmful shortwave blue light, allowing more red, green, and yellow to pass through. Landscapes that would seem washed out, dull or flat with other lenses become naturally defined, vibrant and vivid.

When glare reflects off the road, it results in less visibility and even dazzling light, that can be dangerous for the driver while also being very tiring on the eyes. Serengeti’s Polarizing technology suppresses glare and sets the eyes free: parallel light rays can pass through unhindered, while distracting perpendicular light is reflected. This allows drivers to gain more clarity, to reduce eye-fatigue and to focus only on the horizon.

One knows that the best visual acuity comes also from the material of the lens. Some materials create distortion, and you don’t want to inflict this on your eyes. Serengeti mineral lenses offer the very best visual acuity available. Every pair of Serengeti® mineral lenses is unique and comes to life through an intense hydrogen-firing process. The lenses are chemically tempered to ensure scratch and impact resistance, then ground to perfection. An anti-reflective coating is added to the backside of the lens, cancelling the scattering light that causes reflective glare.


Bushnell Lens 400x600