After a successful first year at 100% Optical 2016, Birmingham Optical are set to land for the second year running with an even bigger presence. An expanded portfolio of revolutionary technologies, extended team of specialists and unrivalled customer care will all be showcased on stand M200.

Delegates will get the chance to explore the latest exclusive industry technologies from leading brands including NIDEK, Oculus, Keeler and Frastema. With their passion for superior products and long lasting partnerships, Birmingham Optical understand the importance of making the customer journey a premium experience and delegates can discover excellence across the whole patient journey including retinal imaging, consulting room, pre-screening, domiciliary and lens edging products.

Birmingham Optical explain why when you choose them, you are choosing much more than a supplier. The extensive team of product specialists includes Optometrists, Medical Photographers, Ophthalmologists, Contact Lens fitters and SMC Tech Qualified Technicians. They support all their customer needs including CET accredited clinical training, an exclusive telemedicine service, ongoing IT support and much more. Their aftercare programme consists of access to the support team 6 days a week and engineers with an excess of 400 years combined experience supporting the industry.

Whatever the customer need, Birmingham Optical has the people, products and passion to support your business. Come and experience the premium patient journey on stand M200.