Inspiring technology, an extensive product portfolio and a wealth of expertise guaranteed to impress! Birmingham Optical return to 100% Optical for the third year running and can’t wait to meet you there.

The team at Birmingham Optical includes optometrists, dispensing optometrists and contact lens optometrists all of whom have worked in a retail environment, they have first-hand experience of enhancing the patient journey and are in a great position to support your business. Visit the stand and talk to the team about your business needs and they’ll be delighted to explore solutions to suit you.

NIDEK devices are known for their super easy automated operation, reliability and accurate results. From pre-test and consulting room to laboratory the technology is all intuitive and will enhance your patient and optometrist’s experience.

The cutting edge technology from Birmingham Optical is from brands you can trust – Nidek, Oculus, Keeler and Frastema and is developed and manufactured in the UK, Japan, Germany or Italy ensuring the very best quality, reliability and style.

The NIDEK OCT offers advanced clinical features in a compact, very easy to use device and is supported by a team of professionals to help you implement it into your patient journey. Manufactured in Italy the range of Refraction Units available can be ordered bespoke to suit your practice in a finish and colour to suit your branding.

Visit Birmingham Optical to experience world leading brands, meet a friendly knowledgeable team and get inspired with some special show prices. To book an appointment please email