Many factors need to be considered when choosing equipment for your practice.

What is the demographic and needs of patients in my area? Will they benefit from the service provided by the equipment? Is this equipment the most functional and suitably priced product on the market?

Today we hear from a practice in Ealing who upgraded from one of the older colorimeter models to the new Curve. We learn about the impact the Curve has made on the day to day operations of their practice.


1. Please introduce yourself, the name of your practice and its location to us?

Joy Hynes, Hynes Optometrists, 120 Northfield Av, Ealing, London, W13 9QT

2. What makes your practice unique from other independent opticians?

We are an independent practice providing excellent family eyecare to our local community since 1982. Our ethos is to treat each person as an individual, listening to them and tailoring the eyecare to meet their needs. We continually assess how we can better serve our patients and this evolves into expanding our services eg colorimetry, orthoK, dry eye.

3. You have purchased a Colorimeter Curve from Cerium Visual Technologies. 

What were the reasons you chose this product and how has the purchase impacted your business?

Having researched that the nearest centre offering colorimetry was miles away we decided to train and offer this service in Ealing. We purchased our first colorimeter in 2011 and our Dyslexia and Vision Clinic has grown steadily over the years. We get most of our referrals from local schools, parents who have brought their children to see us and from our website. Before we use the colorimeter, we carry out an assessment to ensure that the child has optimum vision and that no visual correction be it spectacles or eye exercises are needed. 

In younger children we start off with the colour overlays and after a period of time if this approach is successful we discuss going onto colorimetry. With older children and adults, we do colorimetry in the first instance after the initial assessment.

Offering colorimetry in our practice is a valuable service to our local community although we do get referrals from further afield too. For some children wearing their precision tinted spectacles is a game changer and when this happens it gives us a real buzz, because, as we all know learning requires us to read and write and to be able to achieve this with these lenses is amazing. Offering colorimetry elevates the profile of the practice and very importantly drives footfall from a different perspective.

4. Have you visited the 100% Optical show? Describe your experience of the show.

We visit 100% Optical every year as it gives us an opportunity to see different exhibitors. This year we bought a topographer and a new column unit for one of our consulting rooms. When buying an instrument, we find it valuable to talk to our colleagues and get their opinions on how well their machines are working for them and what they would change if they could and this often helps us to decide on our purchase.

5. What challenges do you see facing the optical industry in the coming years? What is your plan to overcome these challenges?

We have some idea of the challenges facing us in the next 30 years and this will come from advancing technology. Our life in the consulting room today is very different to when we qualified 40 years ago and all for the better.Instruments will improve and make diagnosis more accurate - which is a good thing. But the personal touch will always be needed and we must not lose sight of this. Just as now we put the patient first, we must continue to do this always if we hope to open our doors to the public in years to come.